The NOHT Business Card System
A four-card identity system for the founding team of NOHT, built around a custom logotype and a typographic framework designed to feel like a matched set without ever being identical. The system starts with the logotype. The lowercase "noht" wordmark crosses an italicized ø through its center, a quiet visual play on the studio's name and a nod to the way film holds two things at once: the image on screen and the negative space around it. The crop marks bracketing each card aren't decorative. They're a reminder that everything we make is framed deliberately. Each card runs in a warm sand tone with deep umber type, pulled from the studio's primary palette. The front carries the team member's name in a humanist serif, paired with a structured monospace subtitle for role and credentials. The back flips the architecture: contact information aligned right, the wordmark anchored bottom-right, a QR code linking directly to noht.studio. Same system, different rhythm. Four cards, four founders. Ethan Beller, Founder, Director and Producer. Jace Cenatus, Founder and Director of Photography. Maverick Bastianson, Founder, Producer and Operator. Catalist, Founder, Producer and Assistant Director. Print specs: 3.5 by 2 inches, full bleed, soft-touch matte finish, double-sided on 16pt uncoated card stock. Designed in Adobe Illustrator and InDesign.